Retail · Digital ads, AI stills & video
Dreamwool Beds
Premium campaign creative — stills and video — without a single photoshoot, and click-through rates well above the retail benchmark.
The growth story
One bottleneck, released
A considered, higher-value purchase to sell cold — but photoshoots were too slow and too expensive to test what actually moves people.
AI-generated stills and video replaced the shoot day entirely, so a new creative idea goes from thought to live advert in days.
Around 2.5× the retail click-through benchmark, video clicks at roughly a quarter the cost of static, and thousands saved on production.
The challenge
A considered purchase in a crowded feed
Dreamwool Beds makes beautiful natural wool beds — a considered, higher-value purchase that most advertisers struggle to sell to a cold audience scrolling past.
Traditional product photography was slow and expensive, and previous marketing couldn't say which dollars actually produced enquiries. Dreamwool needed creative worthy of the product, and numbers worthy of trust.
AI-powered production
Shot nowhere. Set everywhere.
We removed photoshoot logistics entirely, placing Dreamwool's beds in photorealistic AI-generated New Zealand settings — alpine lakes, golden high country, architectural homes with mountain views.
Imagery that would have cost tens of thousands to shoot traditionally now gets produced in days — which means we can test far more creative, far faster, and let the audience tell us what works.
One product, one brand look, and a different world behind it for every audience and every season — square posts, story formats, landscape banners and provenance shots, all built from the same campaign.
Then we made it move
From still images to full motion
Generated stills were only the first step. Using the latest video engines, we turn those same scenes into moving adverts — the camera drifts through the room, light shifts across the bed, people live in the space. No film crew, no location fee, no shoot day.
It's the natural next level for AI creative, and it matters commercially: video is what the feed rewards. On this account, video creative returned clicks at roughly a quarter of the cost of static imagery, so the budget moved with it.
The discipline
Test, measure, reinvest
Every ad is tracked from impression to enquiry. Formats, messages and scenes compete against each other — and the winners earn the budget. Because producing another variant costs days rather than another shoot, being wrong is cheap and being right is fast.
The result: an account running at roughly two and a half times the retail click-through benchmark on Meta, producing genuine phone enquiries and applications for a considered purchase — with a clear, honest report landing every month.
The creative
One product. Every format.
The next level
Stills were the start. These move.
Vertical video adverts built with the latest generative video engines — same brand, same bed, now in motion for the feeds that reward it.
Sound removed for this showcase. Both reels ran as 9:16 social video.
Premium creative used to require a premium production budget. That equation has changed — and our clients get to spend the difference on reaching people.The Aigency creative team
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